Top 10 Digital Branding Trends for 2017

E-Payments and Social Media Create New Class of Global-Village Entrepreneurs

With PayPal, ApplePay and mobile marketing, combined with the democratization of content, new products will overcome local retail challenges and go global overnight.

Social Media Brand Meltdowns Will Increase 

As digital brands strive to provide an authentic experience by engaging with customers and prospects on social media, more big brands will suffer from viral criticism and meltdowns on Twitter, Instagram and Pinterest. The customers’ instant access to social media channel combined with a company’s misunderstood humour could be detrimental for their brand reputation.

The Mouse Will Get The Finger

Digital brands will be designed for scrolling rather than bulky clicking to achieve a smoother and more direct user engagement. The mouse will still be around, but your fingers will do more of the walking.

Mobile First, Mobile Last

Content, design, thought leadership, PR and social media will conform to the “medium is the message” as BYOD mobile will become the primary screen where consumers view your information.

Citizen Journalism Is The New Journalism

Content, design, thought leadership, PR and social media will conform to the “medium is the message” as BYOD mobile will become the primary screen where consumers view your information.

Behavioural & Predictive Data Analytics Are The New Psychologist’s Couch

 Marketers will rely on predictive and prescriptive data analytics to make major advertising decisions like never before. The psychologist’s couch is being replaced with big data analytics that demonstrate insights on user behavior data dissected to the micro-level.

Less Is More

Content marketing will be re-engineered to align responsive web and mobile designs that demand larger imagery and minimalistic text for enhanced user experience.

Content Authenticity Will Become Critical

As content marketers automate their content, the role and importance of authentic content creation will increase. People are less likely to believe hyped marketing schemes and more likely to accept genuine imperfect consumer reviews as a compass for purchasing decisions.

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