Even the best website designers are capable of making mistakes. The key is knowing how to identify those mistakes and fix them before they cause too much damage to both traffic levels and the general impression left by the site.
It’s funny – whenever we build an app or a website, we always think that users will only stay on a website if they can find certain items within a certain amount of clicks (in this case, three or less).
Let’s get this out of the way – people do not read on the web! Rather, they skim. People generally only read something if you’ve casted out the net and reeled them in with your quick-to-skim content. Think about it – you’re presented with two different options. A massive article containing multiple paragraphs worth of detailed information, […]